Creative Direction • apparel Design • Graphic design • Merch
I Help Brands Build Products That Connect
With decades of experience designing for global outdoor, surf, and lifestyle brands, I bring a hands-on, strategic approach to creating products that resonate visually, emotionally, and commercially.
Whether you're launching something new or scaling, I can help bring creativity and strategy to every step of the process.
WHAT I DO
Creative Direction
Merchandising & Product Strategy
Product & Graphic Design
Trend Analysis & market Insights.
Seasonal direction, color & print.
Product & brand storytelling strategy.
Vision decks and concept frameworks.
Product & Graphic Design
Merchandising & Product Strategy
Product & Graphic Design
Apparel, performance products & accessories.
Brand-right graphics & prints.
Product development.
Fit development.
Merchandising & Product Strategy
Merchandising & Product Strategy
Merchandising & Product Strategy
Assortment planning and margin analysis.
GTM alignment & product marketing.
Process improvement & cost optimization.
Sustainability integration.
Sourcing support.
Brand Identity & Visual Systems
Merchandising & Product Strategy
Merchandising & Product Strategy
Logos & brand kits.
Packaging and trims.
Long range strategy.
Who I Work With
Non-Apparel Business & Influencers
Non-Apparel Business & Influencers
Non-Apparel Business & Influencers
Are you a small business or influencer in need of a merch collection?
Busy with your core business & don’t have time?
Need help selecting products and sourcing?
Need a few graphics that align with your brand?
From one graphic to complete packages available.
Established Brands
Non-Apparel Business & Influencers
Non-Apparel Business & Influencers
Seasonal & temporary support any design needs.
Seasonal graphic design.
Collaborations & special collections.
Strategic planning
Process improvement & cost optimization.
Outdoor, lifestyle, surf, and wellness brands.
Emerging Brands
Non-Apparel Business & Influencers
Emerging Brands
Need a strategic product partner as you scale?
Delivering experienced hands-on support.
Process improvement & cost optimization.
Assortment planning and margin analysis.
Sourcing support.