20+ YEARS LEADING PRODUCT AND DESIGN

From global design leadership at Volcom, Quiksilver, and O'Neill to running Alive Union today, a career built on connecting creative direction with commercial and operating discipline.

Design direction, product strategy, and hands-on design for lifestyle, outdoor and performance apparel brands, as well as consumer brands extending their identity into apparel and accessories. Clients: RVCA, SPC/LST, Outerknown, The Brown Buffalo, Bubs Naturals, UFC Gym.

Directed global product strategy across lifestyle apparel, technical snow outerwear, footwear and accessories, owning the product lifecycle from concept through production handoff. Held gross margin accountability, managed supplier relationships, and led a company-wide PLM implementation. Transformed the product organization from a regional model into a globally integrated, collaborative team.

Defined global design direction and long-range product strategy across apparel, technical categories and accessories for the world's leading surf brand. Launched the Men's Footwear category and built Quiksilver Women's as a new global division and business from the ground up.

Led global design strategy and seasonal product direction across apparel, graphics and accessories, connecting design, merchandising, product development and marketing into one process. Built and led the design team, and guided product from consumer insight through commercialization.